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6.9 Media and International - Media and trust
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6.9 Media and International - Media and trust
6.9i How do audiences navigate complex online information environments and assess the credibility of news and content, particularly during periods of crisis, conflict or major national events?
Department for Culture, Media & Sport, 2026
digital literacy
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6.9 Media and International - Media and trust
6.9h How effective are emerging technical and regulatory approaches (such as provenance frameworks, watermarking, or platform transparency measures) in supporting trust in online information?
Department for Culture, Media & Sport, 2026
digital technology
information security
media
regulation
trust
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6.9 Media and International - Media and trust
6.9g ‘What works’ to support and preserve the integrity of the media and information ecosystem?
Department for Culture, Media & Sport, 2026
digital media
media
policy
trust
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6.9 Media and International - Media and trust
6.9f Does mis- and disinformation have an impact on information-seeking behaviours among demographic groups?
Department for Culture, Media & Sport, 2026
digital media
misinformation
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6.9 Media and International - Media and trust
6.9e What are the impacts of mis- and disinformation originating from online sources (e.g. social media platforms, AI-generated content, partisan websites) on public trust in media?
Department for Culture, Media & Sport, 2026
disinformation
media
public trust
social media
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6.9 Media and International - Media and trust
6.9d What is the impact of AI on audience trust?
Department for Culture, Media & Sport, 2026
artificial intelligence
digital information
media
trust
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6.9 Media and International - Media and trust
6.9c What is the impact of sensationalism and clickbait on audiences' perceived trust of the news and the wider media?
Department for Culture, Media & Sport, 2026
communication
digital media
public trust
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6.9 Media and International - Media and trust
6.9b How has the digitalisation of news media impacted perceived trust in news across different demographic groups? Has it increased or decreased trust in news sources?
Department for Culture, Media & Sport, 2026
demographics
digital media
public trust
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6.9 Media and International - Media and trust
6.9a What is the typical "user pathway" that UK news audiences take to move through different online media sources, in order to find trusted information? How does this vary across age groups?
Department for Culture, Media & Sport, 2026
online news
trusted information
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