6.9d What is the impact of AI on audience trust?
Background
In an increasingly online news landscape, DCMS is keen to understand how audiences navigate digital spaces to find trusted and accurate information, and the factors that influence trust in different media sources and forms of online content. This includes broader questions about what supports a healthy and trustworthy information ecosystem, and how policy can support informed participation in a changing media system. These issues are central not only to media markets but also to public trust, democratic participation and the resilience of the UK’s information environment.
Next steps
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Related UKRI funded projects
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ReEnTrust: Rebuilding and Enhancing Trust in Algorithms
As interaction on online Web-based platforms is becoming an essential part of people's everyday lives and data-driven AI algorithms are starting to exert a massive influence on society, we are experiencing significant te...
Funded by: EPSRC
Lead research organisation: University of Oxford
Why might this be relevant?
The project specifically focuses on rebuilding trust in AI algorithms, which directly relates to the impact of AI on audience trust.
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An innovative, AI-driven application that helps users assess/action information pollution for social media content.
Sway is a UK-based social media safety technology SME with a core project team of Mike Bennett (CEO and serial entrepreneur), Daniela Fernandez (CXO and entrepreneur) and Alan Simpson (CTO and digital transformation stra...
Funded by: Innovate UK
Lead research organisation: SWAY AS LIMITED
Why might this be relevant?
The project addresses information pollution on social media, which is related to the broader issue of trust in online content.