One expected impact of AI will be on trust in information. How might AI reduce public trust in information available online? Do UK citizens trust AI-generated online content?

Background

Although there is already material evidence on the types of serious harms individuals encounter online, there still remain a number of emerging harms, where the evidence base is still yet to mature (e.g. epilepsy trolling, online animal abuse). SOH would like to close this significant gap in understanding the impact of encountering different types of serious harms online and understanding the best approaches to measuring the impact of the Online Safety legislation.

SOH highlights the importance of Media Literacy in the digital age and asks for further studies to uncover barriers to engagement as well as the effectiveness of DSIT programmes. This issue closely relates to Counter-Disinformation interventions, which requires evidence for its effect on bystanders, topic specific disinformation and what tools can be used to combat this issue.

Research on Safety Technology would greatly develop SOH’s understanding of the relationship that DSIT online safety objectives have with the technology market today. A primary focus lands on improving Age Assurance (AA) measures. This includes ensuring transparency and assessing opportunities for the sector.

Next steps

If you are keen to register your interest in working and connecting with DSIT Digital Technology and Telecoms Group and/or submitting evidence, then please complete the DSIT-ARI Evidence survey - https://dsit.qualtrics.com/jfe/form/SV_cDfmK2OukVAnirs.
Please view full details: https://www.gov.uk/government/publications/department-for-science-innovation-and-technology-areas-of-research-interest/dsit-areas-of-research-interest-2024

Source

This question was published as part of the set of ARIs in this document:

DSIT Areas of Research Interest 2024 GOV UK

Related UKRI funded projects


  • An innovative, AI-driven application that helps users assess/action information pollution for social media content.

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    Funded by: Innovate UK

    Lead research organisation: SWAY AS LIMITED

    Why might this be relevant?

    The project addresses how AI can reduce public trust in online information and specifically focuses on developing a tool to evaluate information pollution on social media.

  • UnBias: Emancipating Users Against Algorithmic Biases for a Trusted Digital Economy

    Contrary to public opinion, young people care about their personal data and want a digital world more transparent, a digital world they can trust. For example, little is known about how Amazon is able to tailor advertise...

    Funded by: EPSRC

    Lead research organisation: University of Nottingham

    Why might this be relevant?

    This project focuses on understanding how AI impacts trust in online information and aims to provide citizens with skills to judge and trust online content.

  • ReEnTrust: Rebuilding and Enhancing Trust in Algorithms

    As interaction on online Web-based platforms is becoming an essential part of people's everyday lives and data-driven AI algorithms are starting to exert a massive influence on society, we are experiencing significant te...

    Funded by: EPSRC

    Lead research organisation: University of Oxford

    Why might this be relevant?

    This project explores rebuilding trust in algorithms and online platforms, addressing the issue of trust breakdown due to algorithmic processes.

  • Rethinking Media Literacy and Digital Skills in Europe (REMEDIS)

    Over the past decade, we have witnessed major transformations in access to digital media platforms in Europe. However, navigating this digitally mediated world can be challenging as it requires operational, social, conte...

    Funded by: AHRC

    Lead research organisation: London School of Economics and Political Science

    Why might this be relevant?

    While not directly addressing AI impact on trust, this project focuses on media literacy and digital skills, which are relevant for understanding trust in online information.

  • Crafting a Healthier Internet: People, Things and our Digital Society

    The aim for this project is to explore how we can define and foster a healthy relationship between people, the internet and things using the ethos and practices of craft, informed by knowledge within the humanities, augm...

    Funded by: AHRC

    Lead research organisation: Northumbria University

  • AI4TRUST: AI-based technologies for trustworthy solutions against disinformation

    Increasing evidence shows that disinformation spreading has non-negligible impact on our society at individual and collective levels. From public health to climate change, it is of paramount importance to timely identify...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: UNIVERSITY OF CAMBRIDGE

  • AGENCY: Assuring Citizen Agency in a World with Complex Online Harms

    The online world is a curious but uncertain world. It enriches many facets of life but at the same time exposes citizens to a variety of threats that may cause harm to them, their loved ones and to wider society. Many of...

    Funded by: SPF

    Lead research organisation: University of Birmingham

  • Digital Knowledge: A New Framework for Digital Epistemic Virtues

    We are increasingly in the grips of an information epidemic, which the ongoing Covid-19 pandemic - and the spread of health misinformation online along with rising distrust of experts - has only served to highlight with ...

    Funded by: AHRC

    Lead research organisation: University of Glasgow

  • Trustworthy and Ethical Assurance of Digital Twins (TEA-DT)

    In recent years, considerable effort has gone into defining "responsible" AI research and innovation. Though progress is tangible, many sectors still lack the tools and capabilities for operationalising and imp...

    Funded by: AHRC

    Lead research organisation: The Alan Turing Institute

    Why might this be relevant?

    The project focuses on trustworthiness and ethical assurance in AI, directly addressing the impact of AI on trust in information online.

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