6.9e What are the impacts of mis- and disinformation originating from online sources (e.g. social media platforms, AI-generated content, partisan websites) on public trust in media?
Background
In an increasingly online news landscape, DCMS is keen to understand how audiences navigate digital spaces to find trusted and accurate information, and the factors that influence trust in different media sources and forms of online content. This includes broader questions about what supports a healthy and trustworthy information ecosystem, and how policy can support informed participation in a changing media system. These issues are central not only to media markets but also to public trust, democratic participation and the resilience of the UK’s information environment.
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Related UKRI funded projects
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Countering disinformation: enhancing journalistic legitimacy in public service media
The rise of disinformation about politics and public affairs represents an existential threat to democratic governance in many countries. After all, democracy rests on citizens having access to accurate and reliable info...
Funded by: AHRC
Lead research organisation: CARDIFF UNIVERSITY
Why might this be relevant?
This project specifically focuses on countering disinformation and enhancing journalistic legitimacy in public service media, directly addressing the impacts of mis- and disinformation on public trust in media.
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AI4TRUST: AI-based technologies for trustworthy solutions against disinformation
Increasing evidence shows that disinformation spreading has non-negligible impact on our society at individual and collective levels. From public health to climate change, it is of paramount importance to timely identify...
Funded by: Horizon Europe Guarantee
Lead research organisation: UNIVERSITY OF CAMBRIDGE
Why might this be relevant?
While the project focuses on AI-based technologies for combating disinformation, it does not directly address the impacts on public trust in media, but it could provide valuable insights on monitoring and analyzing disinformation.
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An innovative, AI-driven application that helps users assess/action information pollution for social media content.
Sway is a UK-based social media safety technology SME with a core project team of Mike Bennett (CEO and serial entrepreneur), Daniela Fernandez (CXO and entrepreneur) and Alan Simpson (CTO and digital transformation stra...
Funded by: Innovate UK
Lead research organisation: SWAY AS LIMITED
Why might this be relevant?
This project focuses on developing an AI-driven application to assess information pollution on social media, which is related to the broader issue of mis- and disinformation impacting public trust in media.