6.9a What is the typical "user pathway" that UK news audiences take to move through different online media sources, in order to find trusted information? How does this vary across age groups?
Background
In an increasingly online news landscape, DCMS is keen to understand how audiences navigate digital spaces to find trusted and accurate information, and the factors that influence trust in different media sources and forms of online content. This includes broader questions about what supports a healthy and trustworthy information ecosystem, and how policy can support informed participation in a changing media system. These issues are central not only to media markets but also to public trust, democratic participation and the resilience of the UK’s information environment.
Next steps
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Topics
Related UKRI funded projects
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An innovative, AI-driven application that helps users assess/action information pollution for social media content.
Sway is a UK-based social media safety technology SME with a core project team of Mike Bennett (CEO and serial entrepreneur), Daniela Fernandez (CXO and entrepreneur) and Alan Simpson (CTO and digital transformation stra...
Funded by: Innovate UK
Lead research organisation: SWAY AS LIMITED
Why might this be relevant?
The project focuses on assessing and addressing information pollution in social media, which is relevant to understanding how audiences find trusted information online.
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Bristol24/7 reward and referral system
Local media used to be a vital community resource. People found their next job or car in the local paper whilst at the same time being connected and informed about their local area. As the internet has increasingly provi...
Funded by: Innovate UK
Lead research organisation: BRISTOL 24/7 CIC
Why might this be relevant?
The project discusses the importance of trustworthy content in local media, which is related to the broader question of trust in different media sources.
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Rethinking Media Literacy and Digital Skills in Europe (REMEDIS)
Over the past decade, we have witnessed major transformations in access to digital media platforms in Europe. However, navigating this digitally mediated world can be challenging as it requires operational, social, conte...
Funded by: AHRC
Lead research organisation: London School of Economics and Political Science
Why might this be relevant?
The project addresses the need for evidence-based approaches to foster media literacy and digital skills, which is relevant to understanding how different age groups navigate online media sources.