6.9c What is the impact of sensationalism and clickbait on audiences' perceived trust of the news and the wider media?
Background
In an increasingly online news landscape, DCMS is keen to understand how audiences navigate digital spaces to find trusted and accurate information, and the factors that influence trust in different media sources and forms of online content. This includes broader questions about what supports a healthy and trustworthy information ecosystem, and how policy can support informed participation in a changing media system. These issues are central not only to media markets but also to public trust, democratic participation and the resilience of the UK’s information environment.
Next steps
Get in touch with [email protected]
Topics
Related UKRI funded projects
-
Countering disinformation: enhancing journalistic legitimacy in public service media
The rise of disinformation about politics and public affairs represents an existential threat to democratic governance in many countries. After all, democracy rests on citizens having access to accurate and reliable info...
Funded by: AHRC
Lead research organisation: CARDIFF UNIVERSITY
Why might this be relevant?
The project specifically focuses on countering disinformation and enhancing journalistic legitimacy, directly addressing the impact of sensationalism and clickbait on audiences' perceived trust in the news.
-
An innovative, AI-driven application that helps users assess/action information pollution for social media content.
Sway is a UK-based social media safety technology SME with a core project team of Mike Bennett (CEO and serial entrepreneur), Daniela Fernandez (CXO and entrepreneur) and Alan Simpson (CTO and digital transformation stra...
Funded by: Innovate UK
Lead research organisation: SWAY AS LIMITED
Why might this be relevant?
The project addresses the issue of information pollution and its impact on social media users, which is related to the broader question of trust in media sources.
-
Digital Knowledge: A New Framework for Digital Epistemic Virtues
We are increasingly in the grips of an information epidemic, which the ongoing Covid-19 pandemic - and the spread of health misinformation online along with rising distrust of experts - has only served to highlight with ...
Funded by: AHRC
Lead research organisation: University of Glasgow
Why might this be relevant?
The project focuses on addressing the spread of misinformation online and developing a framework for digital epistemic virtues, which is relevant to understanding the impact of sensationalism and clickbait on audiences' trust in the media.