2.2 How can we use business and consumer behaviour insights to deliver better food hypersensitivity outcomes and improve risk communication?
Background
Single exposures to food and feed hazards can give rise to severe ill health and for certain chemical, radiological and food hypersensitivity hazards, repeated exposures from our diet can also build to contribute to long term health effects.
Such hazards may naturally be present within certain foods and feed or may occur from contamination, for example, from the production environment or from manufacturing processes. In the UK, up to 2.4 million adults are living with a diagnosed food allergy, and 600,000 people have Coeliac Disease and the FSA wants to improve the quality of life for people living with food hypersensitivities and support them to make safe and informed choices to effectively manage risk.
The overarching aim of this research priority is to provide evidence to support effective risk management decisions by ensuring the risk analysis process is informed by independent, science-led risk assessment and socio-economic analytical evidence.
Next steps
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This question was published as part of the set of ARIs in this document:
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Related UKRI funded projects
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Engaging food hypersensitive communities in citizen science
Eating food prepared outside the home when you have a food hypersensitivity (FH) risks quality of life and causes stress and anxiety, because it is associated with an increased likelihood of accidental or unwanted consum...
Funded by: BBSRC
Lead research organisation: University of Bath
Why might this be relevant?
The project directly addresses the question by engaging food hypersensitive communities in citizen science to collect key information on allergen risk when eating outside the home.
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FOOD ALLERGY AWARENESS CHAMPIONS: TOWARDS IMPROVING FOOD SAFETY STANDARDS IN ONLINE FOOD PROCUREMENT FOR PEOPLE WITH FOOD HYPERSENSITIVITY
Food hypersensitivity includes allergies, intolerances and coeliac disease. The numbers affected in the UK are not known for sure, but about 1-2% of adults and 5-8% of children have food allergy, which can lead to life-t...
Funded by: BBSRC
Lead research organisation: Queen's University Belfast
Why might this be relevant?
The project aims to understand the safety, efficiency, practices, and behaviors involved in procuring food online for people with food hypersensitivities, aligning with the question's focus on improving risk communication.
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MICA: Identifying risks for severe life-threatening allergic reactions to foods (IRIS-Allergy)
Food allergy affects up to 3% of adults and 6% of children in the UK, and causes serious reactions (anaphylaxis) which can be fatal. Key to management is dietary avoidance; despite this, accidental reactions are common. ...
Funded by: MRC
Lead research organisation: Imperial College London
Why might this be relevant?
While the project focuses on identifying risks for severe allergic reactions, it does not directly address the question of using business and consumer behavior insights to deliver better food hypersensitivity outcomes and improve risk communication.