How do promotional practices in OOH and retail settings influence consumer behaviour, and what is the impact of restricting promotions on HFSS foods?
Background
FSS uses robust scientific evidence to inform change to the food environment, recognising that progress requires a whole system approach which addresses access, availability and affordability of healthy food relying solely on individual responsibility for behaviour change. The organisation leverages its data and research to influence policy, such as restrictions on promotions of high fat, sugar, salt foods, and to support action in the out of home environment such as the Eating Out, Eating Well Framework and code of practice for children’s menus. FSS also collaborates with industry through evidence-backed programmes like the Reformulation for Health Programme, supporting reformulation of products and improving access to out of home nutrition information. Scientific research findings are translated into accessible formats including briefing papers, dashboards, and media content to inform policy makers and empower consumers. Furthermore, FSS uses its evidence base to advocate for mandatory measures to improve the food environment when voluntary efforts fall short, ensuring that public health nutrition policy is grounded in rigorous, up-to-date science.
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Related UKRI funded projects
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Why might this be relevant?
Partially addresses the impact of marketing on consumer behavior, but focuses on healthy eating rather than HFSS foods.
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Why might this be relevant?
Addresses the impact of advertising on food choices and the effectiveness of government interventions, directly related to the question.
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Consumer Lab: Building academic-industry partnerships to ensure sustained acceptance of healthy foods
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Why might this be relevant?
Partially addresses consumer behavior and food choice, but focuses on product innovation and acceptability rather than restrictions on HFSS foods.