How can creative businesses support behaviour change of citizens (and their audiences) to meet net zero targets? What types of information and delivery maximise positive behaviour change?
Background
There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Impact Acceleration Account (IAA) AHRC for UCA
At UCA, the fusion of creative education, research, and professional practice brings together a wealth of impact expertise. UCA's research profile includes peer-reviewed publications, practice-based research and collabor...
Funded by: AHRC
Why might this be relevant?
The project focuses on creative industries and innovation, but does not directly address behaviour change or net zero targets.
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European Cultural and Creative Sectors and Industries Policy Platform
Operating with open innovation principles, ekip will establish a partner and network-driven policy recommendation engine to continuously drive the formulation and adoption of policy development recommendations for Europe...
Funded by: Horizon Europe Guarantee
Why might this be relevant?
The project focuses on policy recommendations for Europe's Cultural and Creative Industries to support behavior change towards net zero targets.
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Using behavioural insights and lived experience to empower decision-making for social good. A new, more accessible approach.
Magpie is a leading creative behaviour change agency that tackles society's biggest challenges. With our unique blend of behavioural science, community engagement and creativity we inspire positive change and drive real-...
Funded by: Innovate UK
Why might this be relevant?
The project addresses behavior change for social good but does not specifically focus on meeting net zero targets.