How can we encourage or incentivise behavioural change among businesses, communities, and individuals to achieve positive outcomes for the environment? What models of societal change might be used to underpin these behaviour change initiatives?


The research areas identified in this document rely on a wide range of research tools and approaches, spanning disciplines across the sciences and social sciences. This section is not an exhaustive list of the tools and approaches of interest to Defra. It identifies some areas of particular relevance and change, which will be important in addressing the challenges faced by Defra and represented throughout this document.

Societies demand resource from the environment and shape that environment. The social science of human-nature interactions is of fundamental importance to Defra.

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DEFRA Research and innovation interests GOVUK

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