There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Get in touch with csa@dcms.gov.uk
This question was published as part of the set of ARIs in this document:
The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...
Funded by: AHRC
Lead research organisation: University of East London
The project explores branded content practices and their media policy implications, which could include how experiences of advertising harm differ across demographics.
William Lever, the 19th century soap entrepreneur famously said “I know half my advertising isn't working, I just don't know which half.” This simple statement (which remains all too true today) continues to have massive...
Funded by: Innovate UK
Lead research organisation: LUMEN RESEARCH LTD
The project focuses on evaluating the effectiveness of specific adverts, but does not specifically address how experiences of advertising harm differ across demographics.
The relationships between media and advertising are changing profoundly as they converge. Brands are increasingly involved in the production of publisher-hosted content. Such non-traditional advertising, which blends bra...
Funded by: ESRC
Lead research organisation: University of the Arts London
The project investigates the governance of branded content, which could potentially include aspects of how experiences of advertising harm differ across demographics.