How do experiences of advertising harm differ across demographics, including across adults and young people?
Background
There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Branded Content Research Network
The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...
Funded by: AHRC
Why might this be relevant?
The project explores branded content practices and their media policy implications, which could include how experiences of advertising harm differ across demographics.
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The Hub. A unique data ecosystem for curating mature consumer insights to create more effective advertising solutions.
_The Hub_. A unique data ecosystem specifically offering unique mature consumer insights to advertisers to create more effective advertising. Humbug is an advertising and marketing consultancy wishing to become the go-t...
Funded by: Innovate UK
Why might this be relevant?
The project focuses on creating more effective advertising solutions for mature consumers, which could partially address the question about differences in advertising harm across demographics.
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Lumen Eye Tracking Analysis Platform
William Lever, the 19th century soap entrepreneur famously said “I know half my advertising isn't working, I just don't know which half.” This simple statement (which remains all too true today) continues to have massive...
Funded by: Innovate UK
Why might this be relevant?
The project aims to evaluate the effectiveness of specific adverts with target audiences, which could partially address the question about differences in advertising harm across demographics.