How are creative businesses using technology to increase their productivity, is this through reducing costs, increasing their access to consumers/audiences or increasing the value of their products or services?
Background
In the creative industries (CI) there is a need to evidence approaches to better grow workforce skills and productivity explicitly addressing the skills gaps and shortages taking into account the complex dynamics of CI workforces, (e.g. including freelancers, contractors and employees in a range of organisational types from SMEs through to FTSE corporations). There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Next steps
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Source
This question was published as part of the set of ARIs in this document:
Topics
Related UKRI funded projects
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Creative Fuse North East
Creative Fuse North East will investigate how new approaches to innovation-led problem solving can support the region's creative, digital and IT (CDIT) sector. Drawing on findings and approaches of Brighton Fuse, Fusebox...
Funded by: AHRC
Lead research organisation: Newcastle University
Why might this be relevant?
The project explores how the CDIT sector can contribute to solutions and problem-solving across broader economic and societal challenges, which may include the use of technology to increase productivity in creative businesses.
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To research, develop and design a range of creative thinking and practise workshops
This project will form an exciting collaboration between Bathysphere, an artist led music company, and the Institute of Creative Technology (IOCT) at De Montfort University. The overarching aim of this project is to rese...
Funded by: AHRC
Lead research organisation: De Montfort University
Why might this be relevant?
The project aims to foster creative thinking within participants, encouraging them to use their existing skills in a new context, which could potentially lead to increased productivity through innovation.
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CreaTech Frontiers
CreaTech Frontiers aims to establish a thriving innovation ecosystem for creative technology companies in the West Midlands. This ambitious plan brings together four leading universities - Birmingham City University, Cov...
Funded by: AHRC
Lead research organisation: BIRMINGHAM CITY UNIVERSITY
Why might this be relevant?
The project addresses how creative businesses are using technology to increase productivity through innovation, R&D, and skills development in the creative industries.