Are digital markets, including digital intermediation services such as platforms, impacting creator remuneration, and if so how?
Background
In the creative industries (CI) there is a need to evidence approaches to better grow workforce skills and productivity explicitly addressing the skills gaps and shortages taking into account the complex dynamics of CI workforces, (e.g. including freelancers, contractors and employees in a range of organisational types from SMEs through to FTSE corporations). There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Topics
Related UKRI funded projects
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Brighton Fuse 2
Brighton Fuse 2 is a research grant continuing the previous Brighton Fuse project funded by AHRC to map, measure and enhance the Creative Digital Information Technology (CDIT) cluster in the City of Brighton and Hove (ww...
Funded by: AHRC
Why might this be relevant?
The project investigates the engagement of freelancer communities with digital firms and their business and innovation performance, which partially addresses the question about the impact of digital markets on creator remuneration.
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The Digital Creativity Hub
The creative industries are crucial to UK social and cultural life and one of the largest and fastest-growing sectors of the economy. Games and media are key pillars for growth in the creative industries, with UK turnove...
Funded by: EPSRC
Why might this be relevant?
The project focuses on digital creativity and its impact on the economy, which indirectly relates to the question about the impact of digital markets on creator remuneration.
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Centre of Excellence for Policy and Evidence in the Creative Industries
The UK's creative industries are a national economic strength. Since the turn of the decade, employment, exports and output growth has easily outstripped that in the rest of the economy. Yet, behind this rapid growth lie...
Funded by: UUI
Why might this be relevant?
The project explores the evolving employment needs of the creative industries and changes in business models, which partially addresses the question about the impact of digital markets on creator remuneration.