5.2b How do specific product design and marketing features influence consumer behaviour and what are the impacts associated with these features, particularly among children and young people and those at risk of or already experiencing gambling harm?
Background
Rapid technological shifts, including the rise of artificial intelligence and converging digital sectors, require a future-proofed regulatory framework. Identifying how specific product designs and immersive features affect consumer behaviour is important to understanding opportunities as well as regulatory needs.
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