5.2a What are the challenges, opportunities and policy implications presented by the current and future deployment of AI in the gambling industry, and how can we ensure a future-proofed regulatory framework that prevents harm while promoting responsible innovation?

Related UKRI funded projects

• Advancing Consumer Protection Through Machine Learning: Reducing Harm in Gambling

  Bet Buddy, a London-based gaming analytics start-up, and City University London are collaborating to use Big Data to develop the world's most advanced consumer protection solutions to support the global $500bn gaming (i....

  Funded by: Innovate UK

  Lead research organisation: BET BUDDY LIMITED

  Why might this be relevant?

  Addresses consumer protection and regulatory framework in the gambling industry.

• An innovative web-based platform combining payments and AI to help gambling operators identify vulnerable players in a frictionless manner.

  Yaspa is an award-winning UK-based payments fintech SME with a core project team of Dr Toby Sucharov (CTO, formerly at Playtech and William Hill), James Neville (CEO, formerly at Worldpay) and Max Collinge (Product Head,...

  Funded by: Innovate UK

  Lead research organisation: CITIZEN UK HOLDING LTD

  Why might this be relevant?

  Focuses on identifying vulnerable players and developing AI-based solutions for responsible gambling.

• Responsible Gambling: Joining Up The Approach

  Gambling is a past time regularly enjoyed by almost half the adult UK population. A small but nevertheless significant number of participants are at risk of becoming 'problem gamblers' (someone who suffers negative conse...

  Funded by: Innovate UK

  Lead research organisation: EQ-CONNECT LIMITED

  Why might this be relevant?

  Addresses the issue of limited visibility across multiple gambling companies but does not fully cover the question.

• Between Gaming and Gambling: investigating children and young people's experiences and understandings of gambling style systems in digital games

  Gambling style systems in digital games, such as loot boxes, cards, micro-transactions and forms of currency used to purchase game specific content have become widely adopted in a range of digital games. These models of ...

  Funded by: ESRC

  Lead research organisation: Newcastle University

• Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport

  Around 2 million people experience some harms from gambling, and many gamble on live events (including sports) and online. The COVID-19 pandemic has precipitated unprecedented restrictions on people's movements and inter...

  Funded by: COVID

  Lead research organisation: University of Stirling

• Understanding the aetiology and treatment of disordered gambling: exploring the interaction of products, environment, and individual susceptibility

  Gambling is acknowledged as a mental health disorder. In the DSM-5, gambling was reclassified from an Impulse Control Disorder to an Addictive Disorder, but although previous research has identified similarities between ...

  Funded by: UKRI FLF

  Lead research organisation: King's College London