3.11a How will AI and virtual production adoption change the UK Film/HETV landscape?

Background

Alongside the ARIs that cut across all of the Creative Industries and AI policy portfolio’s policy area, DCMS is keen to engage on specific questions facing particular sub-sectors. In the case of film and high-end TV, these centre on the impact of AI and the question of how best to capture the non-economic impacts of the sub-sector in this fast-changing context.

Next steps

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Related UKRI funded projects


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