3.11a How will AI and virtual production adoption change the UK Film/HETV landscape?
Background
Alongside the ARIs that cut across all of the Creative Industries and AI policy portfolio’s policy area, DCMS is keen to engage on specific questions facing particular sub-sectors. In the case of film and high-end TV, these centre on the impact of AI and the question of how best to capture the non-economic impacts of the sub-sector in this fast-changing context.
Next steps
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Topics
Related UKRI funded projects
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WIREFRAME (Workflows in Independent Real-time Enterprises For Research in Arts, Media, and Entertainment)
WIREFRAME is an investigation into the capabilities of Virtual Production for Independent content creators within film and television, and the development of R&D pipelines and workflows to maximise budgetary efficien...
Funded by: Innovate UK
Lead research organisation: AURA DIGITAL STUDIOS LIMITED
Why might this be relevant?
Addresses the impact of AI and Virtual Production in the UK Film/TV landscape.
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UK-China Research and Innovation Collaboration in Cloud based Virtual Film Production
As the fourth largest film market worldwide, UK films (25% of global box office revenues) has become an essential driver of economic growth and a key cultural export. The Chinese box office (20bn CNY Box office Revenue) ...
Funded by: FIC
Lead research organisation: Bournemouth University
Why might this be relevant?
Focuses on UK-China collaboration in Cloud based Virtual Film Production, relevant to the question.
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AI-powered visual development & workflow development for a new transmedia IP
3 MINUTES WEST will research and test a range of AI-powered creative tools for character design, environment design, motion capture, animation, mixed media integration and compositing. We will utilise these tools for the...
Funded by: Innovate UK
Lead research organisation: 3 MINUTES WEST LTD
Why might this be relevant?
AI-powered visual development and workflow development may partially impact the UK Film/TV landscape.