What messaging strategies are most effective in empowering consumers to demand and choose healthier, more sustainable diets?
Background
FSS uses robust scientific evidence to inform change to the food environment, recognising that progress requires a whole system approach which addresses access, availability and affordability of healthy food relying solely on individual responsibility for behaviour change. The organisation leverages its data and research to influence policy, such as restrictions on promotions of high fat, sugar, salt foods, and to support action in the out of home environment such as the Eating Out, Eating Well Framework and code of practice for children’s menus. FSS also collaborates with industry through evidence-backed programmes like the Reformulation for Health Programme, supporting reformulation of products and improving access to out of home nutrition information. Scientific research findings are translated into accessible formats including briefing papers, dashboards, and media content to inform policy makers and empower consumers. Furthermore, FSS uses its evidence base to advocate for mandatory measures to improve the food environment when voluntary efforts fall short, ensuring that public health nutrition policy is grounded in rigorous, up-to-date science.
Next steps
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Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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SALIENT (food System triALs for Impact on Environment, Nutrition and healTh)
The UK food system is neither sufficiently healthy nor sustainable. Poor diet is the second-leading cause of death and ill health in the UK. The number of food banks in the country is increasing, yet cheaper food is ofte...
Funded by: ESRC
Lead research organisation: University of Oxford
Why might this be relevant?
The SALIENT project focuses on designing tools and actions to increase purchasing of healthy, sustainable foods, aligning with the question's objective.
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Sus-Health. Sustainable and Healthy diets for all.
major transformation of the food system is required, which is focused on the production and consumption of healthy and sustainable food. Change will need to be facilitated through a number of means, both direct and indir...
Funded by: UKRI
Lead research organisation: Newcastle University
Why might this be relevant?
The Sus-Health project aims to establish a blueprint for incentivizing the consumption of sustainable and healthy food, aligning with the question's focus on empowering consumers.
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FIO-FOOD, Food Insecurity in people living with Obesity - improving sustainable and healthier food choices in the retail FOOD environment.
Obesity levels in the UK represent a key public health issue, with 67% of its population living with overweight or obesity. People living with obesity are more likely to experience a range of health issues including hear...
Funded by: UKRI
Lead research organisation: University of Aberdeen
Why might this be relevant?
The project focuses on improving sustainable and healthier food choices in the retail food environment, which directly addresses the question of empowering consumers to demand and choose healthier diets.