How can consumer purchasing data (retail and OOH) be integrated with dietary intake data to provide a more comprehensive picture of dietary behaviours and trends?

Background

FSS is committed to building a comprehensive evidence base to understand dietary patterns and inform public health nutrition policy. Central to this is the innovative tool Intake24 to collect and analyse dietary intake data. This enables FSS to assess progress against the Scottish Dietary Goals (SDG), identify at-risk population groups, and track changes over time. FSS is establishing a robust dietary surveillance programme that consolidates all monitoring activities, identifies evidence gaps, and supports new research. These efforts are underpinned by a commitment to digital innovation, including the use of dashboards and infographics to make data more accessible and impactful for policy makers and public engagement. In addition, the surveillance programme will consider options for improved reporting on under-represented groups and markers of environmental sustainability.