Identify effective messages, messengers, and channels for influencing policy and strategy across different sectors.

Background

Sport England seeks to tackle inequalities in sport and physical activity, providing opportunities to people and communities that have traditionally been left behind, and helping to remove the barriers to activity.

Understanding how people think, feel, experience, and behave towards sport and physical activity is fundamental in shaping inclusive, equitable policies and practices. We need greater evidence on what works so we know how best to do this.

The question above relates to the following Sport England Area of Research Interest: ARI 1 **Question group**
Please visit Sport England's ARI webpage for our definition of under-represented groups, and to download the source document: https://www.sportengland.org/research-and-data/areas-of-research-interest.