What is the relationship between advertising and harmful gambling?
Background
The Gambling team wants to broaden and strengthen its evidence base around the harmful effects of gambling and the impacts of regulation and address the barriers to gambling data access and use. Gathering evidence on the key drivers and behavioural patterns behind harmful gambling and assessing the economic and wider societal value of the sector are of key interest to the directorate. The majority of gambling is now online. Digital analytics can provide granular data to help us better understand and prevent problem gambling. At present, the government, regulators and academia have limited access to this level of data. The Gambling team wants to address this challenge and support research and regulation mainly through primary data collection from gambling users and operators and effective technical collaboration.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Transitions to more harmful forms of gambling during Covid-19 pandemic: behaviours and targeted marketing in young people and bettors on sport
Around 2 million people experience some harms from gambling, and many gamble on live events (including sports) and online. The COVID-19 pandemic has precipitated unprecedented restrictions on people's movements and inter...
Funded by: COVID
Why might this be relevant?
The project investigates the changes in gambling practices and marketing during the COVID-19 pandemic, which could indirectly shed light on the relationship between advertising and harmful gambling.
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Responsible Gambling: Joining Up The Approach
Gambling is a past time regularly enjoyed by almost half the adult UK population. A small but nevertheless significant number of participants are at risk of becoming 'problem gamblers' (someone who suffers negative conse...
Funded by: Innovate UK
Why might this be relevant?
The project addresses the relationship between advertising and harmful gambling by proposing a solution to effectively identify and intervene with at-risk players across multiple gambling companies.
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Preventing gambling related harm in adolescents: developing a peer-led, social network intervention
In 2007 the UK government introduced the Gambling Act, which meant gambling could be advertised across a much broader range of media (e.g. television, social media, newspapers, door drops and billboards). This exposure c...
Funded by: MRC
Why might this be relevant?
The project directly investigates the influence of gambling advertising on young people and aims to develop a program to protect them from gambling-related harm, directly addressing the question.