There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Get in touch with csa@dcms.gov.uk
This question was published as part of the set of ARIs in this document:
This proposal aims to investigate patterns of media consumption around specific advertising campaigns. Agencies are increasingly investing in integrated campaigns using TV ads to drive engagement on social media. Measuri...
Funded by: Innovate UK
Lead research organisation: SECONDSYNC LIMITED
The project investigates patterns of media consumption around specific advertising campaigns, which partially answers the question about the influence of the type of online advert on engagement.
The aim of this project is to map the full scope of consumer engagement on social media and examine its relationship with consumer wellbeing. This project is of high relevance to advertising and digital media researchers...
Funded by: Horizon Europe Guarantee
Lead research organisation: Bournemouth University
The project focuses on mapping consumer engagement on social media, which is directly related to online advertising and can provide insights on how different types of online adverts influence engagement.
The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...
Funded by: AHRC
Lead research organisation: University of East London
The project explores branded content practices and their media policy implications, which partially addresses the question about the influence of the type of online advert on engagement.