What is the prevalence and impact of harm caused by online advertising content and its targeted delivery to internet users (such as fraudulent or misleading adverts, adverts for age restricted products or services, illegal products)?

Background

There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.

Next steps

Get in touch with csa@dcms.gov.uk

Source

This question was published as part of the set of ARIs in this document:

DCMS areas of research interest GOV UK

Related UKRI funded projects

  • Online Advertising: Data, Materiality, Systematicity and Power

    In the first half of 2019, advertisers spent $57.9 bn on online advertising in the US and £7.3 bn in the UK (IAB 2019a&b). Traditional advertising - especially print, already in eclipse - has been hit hard by t...

    Funded by: ESRC

    Lead research organisation: University of Edinburgh

    Why might this be relevant?

    The project investigates the practices of online advertising, including data generation and targeting, which partially addresses the question about the harm caused by online advertising content and its targeted delivery.

  • Branded Content Research Network

    The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...

    Funded by: AHRC

    Lead research organisation: University of East London

    Why might this be relevant?

    The project explores branded content practices and their media policy implications, which partially addresses the question about the harm caused by online advertising content.

  • Innovative Digital Advertising technology to help SMEs survive & thrive

    PerceptSME will help SMEs and the local economies and communities in which they exist, by enabling them to cost-effectively deploy sophisticated online advertising techniques to better compete with larger online retail a...

    Funded by: Innovate UK

    Lead research organisation: AFTERNOONIFY LTD

    Why might this be relevant?

    The project focuses on helping SMEs deploy online advertising techniques, which does not directly address the question about the harm caused by online advertising content and its targeted delivery.

  • Branded Content Governance Project

    The relationships between media and advertising are changing profoundly as they converge. Brands are increasingly involved in the production of publisher-hosted content. Such non-traditional advertising, which blends bra...

    Funded by: ESRC

    Lead research organisation: University of the Arts London

  • MediaSense, DiPA: A next generation global digital auditing system.

    MediaSense is fast becoming a world-leader within the media measurement industry, helping global brands audit the success of their digital campaigns. Since media is a complex landscape to navigate, it is often difficult ...

    Funded by: Innovate UK

    Lead research organisation: MEDIA SENSE COMMUNICATIONS LIMITED

  • DIPA - A REAL TIME DIGITAL MEDIA AUDITING PLATFORM

    MediaSense is a small UK company, who provide independent media auditing and advisory services to a range of large global clients. MediaSense have several service offerings, including DiPA which provides detailed analysi...

    Funded by: Innovate UK

    Lead research organisation: MEDIA SENSE COMMUNICATIONS LIMITED

  • BlowMyBubble - Increasing Online Display Advertising Space by 4000%

    Digital advertising has simple goals - to reach users in new ways, capture behaviour, hone ‘targeting’ through ‘cyber listening’, and ultimately generate revenue through impressions, performance or acquisitions (based on...

    Funded by: Innovate UK

    Lead research organisation: BLOW MY BUBBLE LIMITED

  • Enabling profitable digital advertising for British SMEs with AI-powered multichannel ads brokerage service

    Digital advertising is broken. Achieving profitable results is becoming ever more difficult. It requires advanced knowledge and constant diligence to generate positive Return on Advertising Spend (ROAS). Ad platform pro...

    Funded by: Innovate UK

    Lead research organisation: IQDEV LIMITED

  • TEL Detective - The Exchange Lab Media Transparency and Fraud Management System

    TEL Detective will research and develop a prototype system for detecting and preventing programmatic media fraud, and weeding out the unproductive placement of on-line advertising. Internet advertising has now overtaken ...

    Funded by: Innovate UK

    Lead research organisation: THE EXCHANGE LAB LTD

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