What are the risks and opportunities to creative business growth posed by new technology, including automation such as the use of AI?
Background
In the creative industries (CI) there is a need to evidence approaches to better grow workforce skills and productivity explicitly addressing the skills gaps and shortages taking into account the complex dynamics of CI workforces, (e.g. including freelancers, contractors and employees in a range of organisational types from SMEs through to FTSE corporations). There is also a need to understand the level and type of innovation and R&D activity undertaken by creative businesses, and the impacts this has on growth, trade and societal benefits. We are also interested in how the creative industries are adapting business models and navigating new markets, as well as how these changes affect audiences. MCI wants to better understand the values and future values of the CIs including economic output but beyond this to consider societal delivery, soft power and net zero.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Topics
Related UKRI funded projects
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Centre of Excellence for Policy and Evidence in the Creative Industries
The UK's creative industries are a national economic strength. Since the turn of the decade, employment, exports and output growth has easily outstripped that in the rest of the economy. Yet, behind this rapid growth lie...
Funded by: UUI
Why might this be relevant?
The project addresses the impact of new technologies on creative industries, skills gaps, and business models, which aligns with the question's focus.
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AI Accelerator
Generative AI is a transformational technology that is going to have a dramatic impact on the creative industries in the coming years. Tasks that were until recently the preserve of skilled practitioners can increasingly...
Funded by: Innovate UK
Why might this be relevant?
The project specifically addresses the impact of AI on creative industries and provides guidance on how creative businesses can adapt to new technology.
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Creative Fuse North East
Creative Fuse North East will investigate how new approaches to innovation-led problem solving can support the region's creative, digital and IT (CDIT) sector. Drawing on findings and approaches of Brighton Fuse, Fusebox...
Funded by: AHRC
Why might this be relevant?
The project explores innovation and workforce development in the creative sector, which partially addresses the question.