What are the characteristics of those who watch linear TV but engage very little with digital technologies? Why is their engagement low? What are the barriers and enablers for adopting non-linear TV?
Background
The Media and Creative Industries directorate wants to probe and develop evidence for considering new funding approaches and business models across its sectors which can better ensure growth, social responsibility and environmental sustainability. As new challenges arise, it needs to develop a strong research evidence base to lead on policy and to support these sectors and their wider impacts.In terms of media, MCI needs to consider how best to support television, radio and the press sectors to adapt to the ever-changing media environment while maintaining a media which acts in the public interest and with social and environmental responsibility. The place of regulation and government intervention should be considered within this context. The UK has a reputation for the provision of a dynamic, strong, independent and safe sector where freedoms of speech and expression are supported. There will be a natural focus on the BBC over the coming years as MCI looks at the sustainability of BBC funding and prepares for the start of the next charter period in 2028.
Next steps
Get in touch with csa@dcms.gov.uk
Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Multiplatforming Public Service Broadcasting: The Specialist Factual Independent Production Ecology in the UK's Digital Television Landscape
This project investigates the changing production ecology of the UK's independent specialist factual production sector in relationship to the role and future of public service broadcasting (PSB) in the emerging digital t...
Funded by: AHRC
Why might this be relevant?
The project investigates the changing production ecology of the UK's independent specialist factual production sector in relation to the role and future of public service broadcasting in the digital age, which partially addresses the question about barriers and enablers for adopting non-linear TV.
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Revolutionizing Broadcasting Through Interactive Entertainment
Linear TV confronts a critical decline as younger demographics increasingly favour online platforms like YouTube and social media. Traditional broadcasters are in a state of emergency, and this project aims to engage and...
Funded by: Innovate UK
Why might this be relevant?
The project focuses on understanding viewer experiences and tailoring content to address the decline in linear TV engagement, which directly relates to the question.
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Multi-platform media and the digital challenge: Strategy, Distribution and Policy
This project is about economic and social aspects of transformations taking place in the media industry as a result of digital convergence and growth of the internet. It sets out to analyse the recent migration of media ...
Funded by: ESRC
Why might this be relevant?
The project explores the economic and social aspects of transformations in the media industry due to digital convergence and the internet, which partially addresses the question about the characteristics of those who watch linear TV but engage very little with digital technologies.