AHT would like to develop its understanding of the impact that their sectors have on growth and productivity in the UK, both in an economic and social sense. It is also interested in developing knowledge around how AHT sectors help to develop positive socio-cultural impacts, such as an increase of civic pride, wellbeing and health for those who participate and engage with the sectors.
Get in touch with csa@dcms.gov.uk
This question was published as part of the set of ARIs in this document:
To develop strategic tourism marketing expertise to drive new approaches to co-ordinated marketing and social media into Scottish Tourism Alliance which will transfer through their network to enhance new tourism into the...
Funded by: Innovate UK
Lead research organisation: GLASGOW CALEDONIAN UNIVERSITY
The project focuses on developing strategic tourism marketing expertise, which is relevant to measuring the impact of tourism marketing, but does not fully address the question.
Tourism is the world's largest industry and a key tool of development. This is especially the case in the global South, which is thought to have a touristic competitive advantage and is increasingly tourism-dependent. Wh...
Funded by: ESRC
Lead research organisation: Lancaster University
The project explores the impact of tourism on development and the challenges of sustainable and ethical tourism, which is relevant to the question but does not directly address the effectiveness and value for money of tourism marketing.
This proposal offers the opportunity for connecting different destination stakeholders, with the specific aim of facilitating innovation in healthy lifestyle products while contributing to a competitive local tourism eco...
Funded by: ESRC
Lead research organisation: Bournemouth University
The project aims to facilitate innovation in healthy lifestyle products and increase marketing effectiveness, which is relevant to the question but does not directly address the methods of measuring the impact of tourism marketing.