Analyse and explain the most effective methods (in addition to marketing) for driving behavioural change of tourists in order to increase tourism volumes, with a focus on direct and indirect levers that can be affected by DCMS and on the rate and pace of return.
Background
AHT would like to develop its understanding of the impact that their sectors have on growth and productivity in the UK, both in an economic and social sense. It is also interested in developing knowledge around how AHT sectors help to develop positive socio-cultural impacts, such as an increase of civic pride, wellbeing and health for those who participate and engage with the sectors.
Next steps
Get in touch with [email protected]
Source
This question was published as part of the set of ARIs in this document:
Related UKRI funded projects
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Promotion of wellbeing as a destination resource
This proposal offers the opportunity for connecting different destination stakeholders, with the specific aim of facilitating innovation in healthy lifestyle products while contributing to a competitive local tourism eco...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
The project focuses on promoting wellbeing as a destination resource, which could indirectly drive behavioural change in tourists and increase tourism volumes.
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DMOcracy- Inclusive, Dynamic and Empowering Destination Governance across European Cities
Democracy is a Living Lab collaborative project about democratic citizen participation, empowerment, and new modes of governance in tourism. The project is relevant to any destination that wishes to empower its local com...
Funded by: Horizon Europe Guarantee
Lead research organisation: University of Surrey
Why might this be relevant?
The project focuses on citizen participation and governance in tourism, directly addressing the question of driving behavioral change of tourists.
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COVID-19: TOURISM RECOVERY, RISK AND UNCERTAINTY
Tourism has been severely affected by Covid-19, and it is anticipated that it will be one of the last sectors to recover fully from the effects of the pandemic. It faces enduring tourist unwillingness to take risks when ...
Funded by: COVID
Lead research organisation: University of Surrey
Why might this be relevant?
The project focuses on the impact of Covid-19 on tourism and tourist behaviour, which could indirectly affect behavioural change and tourism volumes.