8.1w What is the potential to make use of "non-traditional" data sources (for example GPS data, spending transactions or web/app traffic), to better determine tourism trends, behaviours and what influences those behaviours?
Background
We have a vision to put the UK among the world’s most dynamic, inclusive, and regenerative visitor economies - one that delivers regional growth, opportunity, and community pride across the country. To achieve this, DCMS needs to better understand drivers and influences of tourism, ‘what works’ in growing and improving the visitor offer, and therefore visitor number and spend across the whole of the UK, whilst considering the social and environmental impact of tourism. Gaining a more detailed understanding of the sector workforce and businesses, as well as making more intelligent use of data are also important research priorities. DCMS is keen to ground this understanding in place-based approaches, for example those focused on coastal and rural locations, and how issues of seasonality impact the sector. Place-based approaches cover a range of perspectives, for example visitor economy assets and services and experiences as part of wider local social, cultural and economic infrastructure.
Next steps
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Topics
Related UKRI funded projects
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XplorTOWN: award winning GPS technology application to promote sustainable economic growth in high streets
Data Duopoly is on a mission to creatively revolutionise the visitor experience in towns and cities, to celebrate independent shops, creative events and cultural hubs on the high street. We solve the issue of visitors an...
Funded by: Innovate UK
Lead research organisation: DATA DUOPOLY LTD
Why might this be relevant?
The project focuses on using GPS data to determine tourism trends and behaviors, providing a solution to the question.
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Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies
This proposal offers the opportunity to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through their increased understanding and use of emerging...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
The project addresses the use of digital technologies in local tourism economies, which partially relates to the question about non-traditional data sources.
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Climate change and the tourism sector: impacts and adaptations at visitor attractions
Tourism is a vital to UK economy, society and culture. Described by government in its Tourism Recovery Plan (June 2021) as a 'national asset', prior to the Coronavirus pandemic the tourism sector accounted for around 10%...
Funded by: SPF
Lead research organisation: UNIVERSITY OF EXETER
Why might this be relevant?
The project focuses on climate change impacts on the tourism sector, which partially relates to understanding influences on tourism behaviors.