8.1q How could we reduce fragmentation of the UK visitor economy in the context of a sector dominated by SMEs? What are the features of successful small and micro businesses in the visitor economy when compared to unsuccessful businesses?
Background
We have a vision to put the UK among the world’s most dynamic, inclusive, and regenerative visitor economies - one that delivers regional growth, opportunity, and community pride across the country. To achieve this, DCMS needs to better understand drivers and influences of tourism, ‘what works’ in growing and improving the visitor offer, and therefore visitor number and spend across the whole of the UK, whilst considering the social and environmental impact of tourism. Gaining a more detailed understanding of the sector workforce and businesses, as well as making more intelligent use of data are also important research priorities. DCMS is keen to ground this understanding in place-based approaches, for example those focused on coastal and rural locations, and how issues of seasonality impact the sector. Place-based approaches cover a range of perspectives, for example visitor economy assets and services and experiences as part of wider local social, cultural and economic infrastructure.
Next steps
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Topics
Related UKRI funded projects
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Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies
This proposal offers the opportunity to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through their increased understanding and use of emerging...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
Partially relevant as it focuses on digital technology knowledge exchange in local tourism economies, not specifically on reducing fragmentation or comparing successful vs unsuccessful businesses.
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The sectoral economic impacts of COVID-19 on the tourism economy: a regional analysis focussed on Scotland
The broad patterns of changes in tourism induced by Covid-19 and the resulting containment measures - a sharp and sudden fall in international arrivals and lower international travel to the UK, plus reduced intra-UK dome...
Funded by: COVID
Lead research organisation: University of Strathclyde
Why might this be relevant?
Partially relevant as it analyzes the economic impacts of COVID-19 on the tourism industry in Scotland, not specifically focused on reducing fragmentation or comparing successful vs unsuccessful businesses in the UK visitor economy.
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Promotion of wellbeing as a destination resource
This proposal offers the opportunity for connecting different destination stakeholders, with the specific aim of facilitating innovation in healthy lifestyle products while contributing to a competitive local tourism eco...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
Partially relevant as it promotes wellbeing as a destination resource and innovation in healthy lifestyle products, not specifically addressing reducing fragmentation or comparing successful vs unsuccessful businesses in the UK visitor economy.