8.1n What are the major skills gaps in the visitor economy sectors and how could that impact on sector growth? How can these skills gaps, including digital skills, be most effectively addressed?
Background
We have a vision to put the UK among the world’s most dynamic, inclusive, and regenerative visitor economies - one that delivers regional growth, opportunity, and community pride across the country. To achieve this, DCMS needs to better understand drivers and influences of tourism, ‘what works’ in growing and improving the visitor offer, and therefore visitor number and spend across the whole of the UK, whilst considering the social and environmental impact of tourism. Gaining a more detailed understanding of the sector workforce and businesses, as well as making more intelligent use of data are also important research priorities. DCMS is keen to ground this understanding in place-based approaches, for example those focused on coastal and rural locations, and how issues of seasonality impact the sector. Place-based approaches cover a range of perspectives, for example visitor economy assets and services and experiences as part of wider local social, cultural and economic infrastructure.
Next steps
Get in touch with [email protected]
Topics
Related UKRI funded projects
-
Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies
This proposal offers the opportunity to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through their increased understanding and use of emerging...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
The project addresses the skills gap in the visitor economy sectors by focusing on digital technology knowledge exchange and training for tourism businesses.
-
The sectoral economic impacts of COVID-19 on the tourism economy: a regional analysis focussed on Scotland
The broad patterns of changes in tourism induced by Covid-19 and the resulting containment measures - a sharp and sudden fall in international arrivals and lower international travel to the UK, plus reduced intra-UK dome...
Funded by: COVID
Lead research organisation: University of Strathclyde
Why might this be relevant?
The project analyzes the economic impacts of COVID-19 on the tourism industry in Scotland, which could provide insights into the broader implications of skills gaps on sector growth.
-
XplorTOWN: award winning GPS technology application to promote sustainable economic growth in high streets
Data Duopoly is on a mission to creatively revolutionise the visitor experience in towns and cities, to celebrate independent shops, creative events and cultural hubs on the high street. We solve the issue of visitors an...
Funded by: Innovate UK
Lead research organisation: DATA DUOPOLY LTD
Why might this be relevant?
The project focuses on promoting sustainable economic growth in high streets through innovative technology applications, which could indirectly impact the visitor economy sectors and address skills gaps.