8.1m How can we best understand the effectiveness of interventions for increasing recruitment, retention and resilience across visitor economy sectors?
Background
We have a vision to put the UK among the world’s most dynamic, inclusive, and regenerative visitor economies - one that delivers regional growth, opportunity, and community pride across the country. To achieve this, DCMS needs to better understand drivers and influences of tourism, ‘what works’ in growing and improving the visitor offer, and therefore visitor number and spend across the whole of the UK, whilst considering the social and environmental impact of tourism. Gaining a more detailed understanding of the sector workforce and businesses, as well as making more intelligent use of data are also important research priorities. DCMS is keen to ground this understanding in place-based approaches, for example those focused on coastal and rural locations, and how issues of seasonality impact the sector. Place-based approaches cover a range of perspectives, for example visitor economy assets and services and experiences as part of wider local social, cultural and economic infrastructure.
Next steps
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Topics
Related UKRI funded projects
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The sectoral economic impacts of COVID-19 on the tourism economy: a regional analysis focussed on Scotland
The broad patterns of changes in tourism induced by Covid-19 and the resulting containment measures - a sharp and sudden fall in international arrivals and lower international travel to the UK, plus reduced intra-UK dome...
Funded by: COVID
Lead research organisation: University of Strathclyde
Why might this be relevant?
The project specifically focuses on the economic impacts of COVID-19 on the tourism industry in Scotland, which aligns with the question's emphasis on understanding interventions for increasing recruitment, retention, and resilience in the visitor economy sector.
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Promotion of wellbeing as a destination resource
This proposal offers the opportunity for connecting different destination stakeholders, with the specific aim of facilitating innovation in healthy lifestyle products while contributing to a competitive local tourism eco...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
While the project focuses on promoting wellbeing as a destination resource, it only partially addresses the question by indirectly contributing to the understanding of interventions for increasing recruitment, retention, and resilience in the visitor economy sector.
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Climate change and the tourism sector: impacts and adaptations at visitor attractions
Tourism is a vital to UK economy, society and culture. Described by government in its Tourism Recovery Plan (June 2021) as a 'national asset', prior to the Coronavirus pandemic the tourism sector accounted for around 10%...
Funded by: SPF
Lead research organisation: UNIVERSITY OF EXETER
Why might this be relevant?
The project addresses the impacts of climate change on the tourism sector, which partially aligns with the question's focus on understanding interventions for increasing recruitment, retention, and resilience in the visitor economy sector.