8.1l What are the key drivers of productivity within visitor economy sectors, and how can policy influence them? How do these differ by place and by season?
Background
We have a vision to put the UK among the world’s most dynamic, inclusive, and regenerative visitor economies - one that delivers regional growth, opportunity, and community pride across the country. To achieve this, DCMS needs to better understand drivers and influences of tourism, ‘what works’ in growing and improving the visitor offer, and therefore visitor number and spend across the whole of the UK, whilst considering the social and environmental impact of tourism. Gaining a more detailed understanding of the sector workforce and businesses, as well as making more intelligent use of data are also important research priorities. DCMS is keen to ground this understanding in place-based approaches, for example those focused on coastal and rural locations, and how issues of seasonality impact the sector. Place-based approaches cover a range of perspectives, for example visitor economy assets and services and experiences as part of wider local social, cultural and economic infrastructure.
Next steps
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Topics
Related UKRI funded projects
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The sectoral economic impacts of COVID-19 on the tourism economy: a regional analysis focussed on Scotland
The broad patterns of changes in tourism induced by Covid-19 and the resulting containment measures - a sharp and sudden fall in international arrivals and lower international travel to the UK, plus reduced intra-UK dome...
Funded by: COVID
Lead research organisation: University of Strathclyde
Why might this be relevant?
The project focuses on the economic impacts of COVID-19 on the tourism industry in Scotland, providing insights into key drivers of productivity and policy implications.
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Climate change and the tourism sector: impacts and adaptations at visitor attractions
Tourism is a vital to UK economy, society and culture. Described by government in its Tourism Recovery Plan (June 2021) as a 'national asset', prior to the Coronavirus pandemic the tourism sector accounted for around 10%...
Funded by: SPF
Lead research organisation: UNIVERSITY OF EXETER
Why might this be relevant?
The project addresses the impacts of climate change on the tourism sector, which is relevant to understanding key drivers of productivity and policy implications.
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Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies
This proposal offers the opportunity to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through their increased understanding and use of emerging...
Funded by: ESRC
Lead research organisation: Bournemouth University
Why might this be relevant?
The project focuses on exchanging digital technology knowledge in local tourism economies, which can influence productivity and policy in the visitor economy sector.