8.1d What is the expected impact of digital technologies on supply and demand for the visitor economy?

Background

We have a vision to put the UK among the world’s most dynamic, inclusive, and regenerative visitor economies - one that delivers regional growth, opportunity, and community pride across the country. To achieve this, DCMS needs to better understand drivers and influences of tourism, ‘what works’ in growing and improving the visitor offer, and therefore visitor number and spend across the whole of the UK, whilst considering the social and environmental impact of tourism. Gaining a more detailed understanding of the sector workforce and businesses, as well as making more intelligent use of data are also important research priorities. DCMS is keen to ground this understanding in place-based approaches, for example those focused on coastal and rural locations, and how issues of seasonality impact the sector. Place-based approaches cover a range of perspectives, for example visitor economy assets and services and experiences as part of wider local social, cultural and economic infrastructure.

Next steps

Get in touch with [email protected]

Related UKRI funded projects

  • Digital Destinations: Exchanging Digital Technology Knowledge in Local Tourism Economies

    This proposal offers the opportunity to capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through their increased understanding and use of emerging...

    Funded by: ESRC

    Lead research organisation: Bournemouth University

    Why might this be relevant?

    The project focuses on the impact of digital technologies on local tourism economies, providing knowledge exchange and implementation strategies.

  • Sustainable Remote & Immersive Screen Tourism and Production VR Toolkit

    LOCATIONZ VR aims to transform the way that businesses visit, discover and leave the county of Coventry and Warwickshire, providing a tech marketing tool to showcase what the region has to offer, attracting and promoting...

    Funded by: Innovate UK

    Lead research organisation: SPACE-2 CONSULTING LIMITED

    Why might this be relevant?

    The project addresses sustainable tourism through VR technology, partially related to the impact of digital technologies on the visitor economy.

  • Modelling and Supporting Recovery of the UK's Experience Economy: Enhancing Audience Resilience and Engagement via Digital Methods

    This proposal seeks to reconceptualise consumer value and business resilience in the UK's creative and visitor sectors and their value chain (from VFX companies, theatres and museums to festivals, catering and accommodat...

    Funded by: COVID

    Lead research organisation: University of the Arts London

    Why might this be relevant?

    The project focuses on reconceptualizing consumer value and business resilience in the experience economy, partially related to the impact of digital technologies on the visitor economy.

  • XplorTOWN: award winning GPS technology application to promote sustainable economic growth in high streets

    Data Duopoly is on a mission to creatively revolutionise the visitor experience in towns and cities, to celebrate independent shops, creative events and cultural hubs on the high street. We solve the issue of visitors an...

    Funded by: Innovate UK

    Lead research organisation: DATA DUOPOLY LTD

  • Eyemmersive® - A VR-based creative revenue stream and inclusive eco-system for tourism economy

    Our innovation Eyemmersive is a VR tourism product. A Virtual Reality (VR)-based software package forming a digital marketplace (brokerage platform ) to enable VR-based tourism. This addresses a market gap with VR appli...

    Funded by: Innovate UK

    Lead research organisation: KERCKHOFFS LTD

  • Liverpool John Moores University and New Mind Internet Consultancy Limited

    To develop the capability for analysis and reporting of data generated by visitors to destination websites to provide insights that will aid capacity planning, pricing and marketing decisions for tourism SME's and Touris...

    Funded by: Innovate UK

    Lead research organisation: LIVERPOOL JOHN MOORES UNIVERSITY

  • BubblAir

    With the Airbnb trial, we would like to develop our core Bubbl technology to facilitate BubblAir, a dynamic mobile and web platform for supply and purchase of geolocation-based insights, stories and tours, based on cutti...

    Funded by: Innovate UK

    Lead research organisation: BUBBL LIMITED

  • CUSTOMIZED GAMES AND ROUTES FOR CULTURAL HERITAGE

    Along with the tourism industry, cultural and creative industries (CCIs) are most affected by the pandemic. All CCIs need systems or management tools to make them more resilient today. Thus, CULTURATI aims to build an in...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: BLENHEIM PALACE HERITAGE FOUNDATION

  • CUSTOMIZED GAMES AND ROUTES FOR CULTURAL HERITAGE AND ARTS

    Along with the tourism industry, cultural and creative industries (CCIs) are most affected by the pandemic. All CCIs need systems or management tools to make them more resilient today. Thus, CULTURATI aims to build an in...

    Funded by: Horizon Europe Guarantee

    Lead research organisation: TOUCH TD LTD

  • The sectoral economic impacts of COVID-19 on the tourism economy: a regional analysis focussed on Scotland

    The broad patterns of changes in tourism induced by Covid-19 and the resulting containment measures - a sharp and sudden fall in international arrivals and lower international travel to the UK, plus reduced intra-UK dome...

    Funded by: COVID

    Lead research organisation: University of Strathclyde