7.7e What new data sources, beyond traditional surveys, could improve understanding of sport and physical activity participation patterns across places and populations?
Background
To support the DCMS’s contribution to the nation’s health, economic growth and offering sporting opportunities for all, DCMS seeks to build a comprehensive evidence base to tackle inactivity and reduce inequalities. We require robust research into 'what works' in physical activity interventions, particularly those embedded within health and social care or delivering place-based solutions (to understand how they interact with wider public services and economic conditions to drive value for money). A critical priority within this is closing the significant evidence gap in women’s sport; we need cross-sector research on female-specific health and performance, alongside the development of international metrics, to support the UK’s ambition as a world leader. Underpinning these aims, DCMS seeks to innovate measurement by leveraging novel data sources and scalable incentive mechanisms, providing the granular, real-time insights necessary to target resources effectively and deliver on the promise of prevention.
Next steps
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Topics
Related UKRI funded projects
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'Leaders Like Us': Co-designing a framework to develop young physical activity leader programmes for girls from underserved groups
There are stubborn inequalities in children and young people's physical activity (PA) levels. Girls, and people from deprived areas and ethnic minority backgrounds are the least active. Inequalities in PA levels have bee...
Funded by: MRC
Lead research organisation: Bradford Teaching Hospitals NHS Foundation Trust
Why might this be relevant?
Partially relevant as it focuses on developing young female PA leaders, but does not directly address new data sources.
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MISFIT – Maximising Inclusiveness in Sports through Female-centric Innovation and Technology
The needs of older women are largely ignored in many areas of life,?and this is particularly true when it comes to sport and exercise. Yet sustaining fitness and activity levels for women as they age has life-changing an...
Funded by: ISCF
Lead research organisation: KYMIRA LTD.
Why might this be relevant?
Partially relevant as it addresses the needs of older women in sports but does not focus on new data sources.
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"More of the same is not enough": New Directions in Ageing and Physical Activity
The issue: There are currently more people over the age of 60 than ever before. The Office of National Statistics have projected that the number of people age 60 years and over will increase by 50% in the next 25 years....
Funded by: ESRC
Lead research organisation: University of Bath
Why might this be relevant?
Partially relevant as it explores different environments impacting physical activity in older age, but does not specifically address new data sources.