7.7d How effective and scalable are incentive-based mechanisms for promoting physical activity?
Background
To support the DCMS’s contribution to the nation’s health, economic growth and offering sporting opportunities for all, DCMS seeks to build a comprehensive evidence base to tackle inactivity and reduce inequalities. We require robust research into 'what works' in physical activity interventions, particularly those embedded within health and social care or delivering place-based solutions (to understand how they interact with wider public services and economic conditions to drive value for money). A critical priority within this is closing the significant evidence gap in women’s sport; we need cross-sector research on female-specific health and performance, alongside the development of international metrics, to support the UK’s ambition as a world leader. Underpinning these aims, DCMS seeks to innovate measurement by leveraging novel data sources and scalable incentive mechanisms, providing the granular, real-time insights necessary to target resources effectively and deliver on the promise of prevention.
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Related UKRI funded projects
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'Leaders Like Us': Co-designing a framework to develop young physical activity leader programmes for girls from underserved groups
There are stubborn inequalities in children and young people's physical activity (PA) levels. Girls, and people from deprived areas and ethnic minority backgrounds are the least active. Inequalities in PA levels have bee...
Funded by: MRC
Lead research organisation: Bradford Teaching Hospitals NHS Foundation Trust
Why might this be relevant?
The project focuses on developing young female PA leaders from underserved groups, aligning with the goal of promoting physical activity and reducing inequalities.
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Personalised social marketing of multi-dimensional physical activity profiles in at risk men & women
The NHS Health Check is a major public health initiative targeting men and women aged 40-74 years. The aim of this initiative is to identify people who have an increased risk of diseases such as heart disease, stroke, di...
Funded by: MRC
Lead research organisation: University of Bath
Why might this be relevant?
The project addresses personalized social marketing of physical activity profiles, which partially aligns with the goal of promoting physical activity, but does not specifically focus on young female PA leaders from underserved groups.
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Lifelong Physical AcTivity TArgeting INequalities (ATTAIN): A Transformative Network for Healthy Ageing
Why is research in physical activity and inequality important for healthy ageing? Average age in the UK population is continually increasing. Although we are living longer, many older individuals spend a large proportion...
Funded by: BBSRC
Lead research organisation: University of Birmingham
Why might this be relevant?
The project focuses on understanding the health benefits of physical activity in socially deprived and minority ethnic communities, partially aligning with the goal of promoting physical activity and reducing inequalities.