7.7b How effective are place-based and locally-tailored policies and interventions in promoting sport and physical activity, and what approaches yield the greatest impact across different community contexts?
Background
To support the DCMS’s contribution to the nation’s health, economic growth and offering sporting opportunities for all, DCMS seeks to build a comprehensive evidence base to tackle inactivity and reduce inequalities. We require robust research into 'what works' in physical activity interventions, particularly those embedded within health and social care or delivering place-based solutions (to understand how they interact with wider public services and economic conditions to drive value for money). A critical priority within this is closing the significant evidence gap in women’s sport; we need cross-sector research on female-specific health and performance, alongside the development of international metrics, to support the UK’s ambition as a world leader. Underpinning these aims, DCMS seeks to innovate measurement by leveraging novel data sources and scalable incentive mechanisms, providing the granular, real-time insights necessary to target resources effectively and deliver on the promise of prevention.
Next steps
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Topics
Related UKRI funded projects
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'Leaders Like Us': Co-designing a framework to develop young physical activity leader programmes for girls from underserved groups
There are stubborn inequalities in children and young people's physical activity (PA) levels. Girls, and people from deprived areas and ethnic minority backgrounds are the least active. Inequalities in PA levels have bee...
Funded by: MRC
Lead research organisation: Bradford Teaching Hospitals NHS Foundation Trust
Why might this be relevant?
The project focuses on developing young female PA leaders from underserved groups, aligning with the goal of promoting sport and physical activity in different community contexts.
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Lifelong Physical AcTivity TArgeting INequalities (ATTAIN): A Transformative Network for Healthy Ageing
Why is research in physical activity and inequality important for healthy ageing? Average age in the UK population is continually increasing. Although we are living longer, many older individuals spend a large proportion...
Funded by: BBSRC
Lead research organisation: University of Birmingham
Why might this be relevant?
The project addresses the importance of physical activity and inequality for healthy aging, which is related to promoting sport and physical activity in different community contexts.
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"More of the same is not enough": New Directions in Ageing and Physical Activity
The issue: There are currently more people over the age of 60 than ever before. The Office of National Statistics have projected that the number of people age 60 years and over will increase by 50% in the next 25 years....
Funded by: ESRC
Lead research organisation: University of Bath
Why might this be relevant?
The project focuses on understanding physical activity engagement in older age, which can provide insights into promoting sport and physical activity in different community contexts.