7.7a What interventions are most effective in reducing inactivity and increasing physical activity among adults? What interventions are most effective for underrepresented groups and demographics?
Background
To support the DCMS’s contribution to the nation’s health, economic growth and offering sporting opportunities for all, DCMS seeks to build a comprehensive evidence base to tackle inactivity and reduce inequalities. We require robust research into 'what works' in physical activity interventions, particularly those embedded within health and social care or delivering place-based solutions (to understand how they interact with wider public services and economic conditions to drive value for money). A critical priority within this is closing the significant evidence gap in women’s sport; we need cross-sector research on female-specific health and performance, alongside the development of international metrics, to support the UK’s ambition as a world leader. Underpinning these aims, DCMS seeks to innovate measurement by leveraging novel data sources and scalable incentive mechanisms, providing the granular, real-time insights necessary to target resources effectively and deliver on the promise of prevention.
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Related UKRI funded projects
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Partially relevant as it focuses on physical activity in older age, not specifically on underrepresented groups.
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Fully relevant as it focuses on physical activity in older people and their determinants and consequences.
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Why might this be relevant?
Partially relevant as it focuses on physical activity in socially deprived and minority ethnic communities, but not specifically on underrepresented groups.