7.5a How effective are UK sport diplomacy initiatives in contributing to international influence and soft power?

Background

To support economic growth and enhance the UK’s global influence, DCMS requires robust evidence on the effectiveness of sport diplomacy and major events. We seek research that quantifies the impact of these initiatives on the UK's Soft Power strategy and international reputation, while also assessing how hosting major events contributes to regional prosperity and pride in place. Understanding these dynamics will help ensure that the UK's status as a world-leading host delivers tangible economic and social benefits across the country.

Next steps

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Related UKRI funded projects

  • Sport for a Better World? A Social Scientific Investigation of the Sport for Development and Peace Sector

    This project will investigate the Sport for Development and Peace (SDP) sector. SDP features hundreds of programmes and organizations across the world which use sport as a tool of intervention to promote non-sport goals ...

    Funded by: ESRC

    Lead research organisation: Loughborough University

    Why might this be relevant?

    Partially relevant as it investigates the Sport for Development and Peace sector, but does not specifically focus on UK sport diplomacy initiatives.