7.3b How are volunteering trends at major sporting events changing, and what are the implications for workforce capacity and event delivery?
Background
Major sporting events are key drivers of economic growth and pride in place, playing a vital role in reducing regional inequalities. DCMS seeks to rigorously quantify the long-term economic and social value of these events on host locations, moving beyond immediate returns to capture broader ripple effects on community cohesion and local development. To ensure the sector is 'fit for the future', we also require research into volunteering trends to understand their impact on the professional workforce and the quality of future event delivery. Finally, we seek robust evidence on ‘what works’ in legacy programmes—drawing on international best practices—to ensure that investments in major events deliver lasting, scalable benefits for communities long after the final whistle.
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