7.1g What role could artificial intelligence (AI) play within the sport industry, and what are the implications for workforce, governance, and participation?
Background
DCMS is committed to establishing a robust evidence base for the sport and physical activity sector, prioritising ‘what works’ and value for money. This aligns with the broader shift towards devolved, place-based models in public service reform, including the move towards neighbourhood health approaches. We seek to understand how locally-tailored sport interventions can reduce health inequalities and drive economic growth. Just as wider reforms aim to push power out to communities and demand greater transparency, we require research into governance structures that maps stakeholder networks and identifies best practices for accountability and collaboration. Finally, we invite evidence on the responsible and ethical use of AI and the role of sport in young people’s mental health to ensure the sector effectively addresses future challenges and reduces demand on health services. These questions reflect DCMS’s strong interest in rigorous evaluation approaches and the generation of causal evidence on ‘what works’.
Next steps
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Related UKRI funded projects
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Using Generative AI to automate impact report writing for community sport and cultural organisations on SportFin
SportFin (https://sportfin.io) is a digital platform that helps community sport organisations automate data collection for impact reporting and helps them generate data visualisations through graphs and maps, enriched wi...
Funded by: Innovate UK
Lead research organisation: SPORTFIN LIMITED
Why might this be relevant?
The project focuses on using AI to automate impact report writing for community sport organizations, which partially addresses the role of AI in the sport industry.
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Enhancing the Well-Being of Elite Sport Performers Operating in High Performance Environments
In the United Kingdom, approximately 1,300 athletes are enrolled in the World Class Programme (UK Sport, 2018). At a global level, the World Players Association union includes over 85,000 athlete members. Athletes train ...
Funded by: ESRC
Lead research organisation: Loughborough University
Why might this be relevant?
The project specifically addresses enhancing the well-being of elite sport performers in high-performance environments, which fully aligns with the question about the role of AI in the sport industry.