6.15b To what extent does Soft Power drive growth? Through what channels does this occur? What is the role of the DCMS Sectors in this impact?

Background

The UK’s soft power supports our national security and economic growth. DCMS sectors are primary drivers of this international influence. We are seeking research to better quantify the "channels" through which these cultural assets translate into economic prosperity and diplomatic leverage. Specifically, we seek to understand how targeted sector activities positively shape international perceptions of the UK. This evidence will inform the implementation of the government's new Soft Power strategy, helping to ensure the UK remains a global leader in an increasingly competitive geopolitical landscape.

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Related UKRI funded projects

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