6.14c What are the key current opportunities and challenges for the UK advertising sector's growth and competitive positioning as a market in the UK and globally, specifically driven by the increasing share of digital advertising spend? What implications does this have for public policy?
Background
This section seeks to provide DCMS with updated evidence on the current advertising landscape in the UK, particularly to untangle market transparency and visibility, the economic and social value of the sector and its role in subsidising UK media services.
Next steps
Get in touch with [email protected]
Topics
Related UKRI funded projects
-
Branded Content Research Network
The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...
Funded by: AHRC
Lead research organisation: University of East London
Why might this be relevant?
The project focuses on exploring branded content practices and their media policy implications, which directly relates to the opportunities and challenges in the UK advertising sector driven by digital advertising spend.
-
Branded Content Governance Project
The relationships between media and advertising are changing profoundly as they converge. Brands are increasingly involved in the production of publisher-hosted content. Such non-traditional advertising, which blends bra...
Funded by: ESRC
Lead research organisation: University of the Arts London
Why might this be relevant?
The project specifically addresses the governance of branded content, which is crucial in understanding the challenges and opportunities in the UK advertising sector related to digital advertising spend.
-
MediaSense, DiPA: A next generation global digital auditing system.
MediaSense is fast becoming a world-leader within the media measurement industry, helping global brands audit the success of their digital campaigns. Since media is a complex landscape to navigate, it is often difficult ...
Funded by: Innovate UK
Lead research organisation: MEDIA SENSE COMMUNICATIONS LIMITED
Why might this be relevant?
The project addresses key challenges in the UK advertising sector related to digital advertising spend and offers solutions for real-time data analysis and optimization.