6.14b What is the economic and social value of the advertising sector in the UK, with specific regard to how the sector subsidises diverse media services (e.g. news, broadcasting, digital content) and contributes to public infrastructure and services (e.g. through out-of-home advertising revenues), and what is its overall impact on economic growth and employment?
Background
This section seeks to provide DCMS with updated evidence on the current advertising landscape in the UK, particularly to untangle market transparency and visibility, the economic and social value of the sector and its role in subsidising UK media services.
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Related UKRI funded projects
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Branded Content Research Network
The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...
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Why might this be relevant?
Partially relevant as it focuses on branded content practices and their policy implications, but does not directly address the economic and social value of the advertising sector in the UK.
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Branded Content Governance Project
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Why might this be relevant?
Partially relevant as it explores governance of branded content practices, but does not directly address the economic and social value of the advertising sector in the UK.
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DELIVER, a campaign management platform to help kickstart the UK's outdoor advertising industry
The UK's OOH advertising industry faces many problems in a world defined by COVID-19\. The general economic downturn and reductions in outdoor audiences have resulted in an 80% drop in OOH spending from March to June 20...
Funded by: Innovate UK
Lead research organisation: ENIGMA CODE LIMITED
Why might this be relevant?
Fully relevant as it specifically addresses the economic and social value of the advertising sector in the UK, focusing on the outdoor advertising industry and its challenges.