6.14a Building on the findings that emerged as part of the 2019-2022 Online Advertising Programme, what updated evidence, data, and insights are available to assess and inform policy on the incidence of online advertising harms, the market transparency and accountability of the online advertising market, and advertisers' control over placement of their adverts?
Background
This section seeks to provide DCMS with updated evidence on the current advertising landscape in the UK, particularly to untangle market transparency and visibility, the economic and social value of the sector and its role in subsidising UK media services.
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Related UKRI funded projects
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Online Advertising: Data, Materiality, Systematicity and Power
In the first half of 2019, advertisers spent $57.9 bn on online advertising in the US and £7.3 bn in the UK (IAB 2019a&b). Traditional advertising - especially print, already in eclipse - has been hit hard by t...
Funded by: ESRC
Lead research organisation: University of Edinburgh
Why might this be relevant?
The project provides updated evidence and insights on online advertising, addressing market transparency, accountability, and advertisers' control.
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Branded Content Research Network
The central aim of the network project is to facilitate collaboration between academics and industry professionals to explore branded content practices and their media policy implications. This will be the first interdis...
Funded by: AHRC
Lead research organisation: University of East London
Why might this be relevant?
The project focuses on exploring branded content practices and their media policy implications, providing updated evidence on the advertising landscape.
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AdSync360: AI-Powered Content and Ad Harmonisation for Smarter Advertising.
AdSync360 will be a groundbreaking AI-powered platform designed to transform the way digital content and advertisements are integrated and managed. By leveraging advanced machine learning algorithms, AdSync360 enhances t...
Funded by: Innovate UK
Lead research organisation: INCODE TECHNOLOGY UK LIMITED
Why might this be relevant?
The project introduces an AI-powered platform for smarter advertising, which partially addresses the question by enhancing ad relevance and effectiveness.