6.13c What factors influence UK audiences' willingness to pay for online news, including preferred content types and payment models, and how do these trends and preferences evolve over time across different demographic groups?

consumer behavior
demographics
digital economy

Background

These questions aim to aid DCMS’s understanding of how generative AI and AI-enabled search functions are affecting news consumption trends, public trust in news, and the financial sustainability of the press sector.

Next steps

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Topics

arts, culture, entertainment and media
news media
online media outlet
social media
economy, business and finance
strategy and marketing
consumer issue
economic indicator
society
demographics

Research fields

commerce, management, tourism and services
marketing
economics
applied economics
human society
demography
policy and administration
information and computing sciences
data management and data science