6.6b What methodologies can we use to best understand platform use and user engagement in the context of video sharing and consumption?
Background
DCMS is considering the long-term strategic direction for public service media (PSM). We are seeking research to understand the most effective regulatory mechanisms, including best practices for data collection, to ensure transparent oversight of the sector.
Next steps
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Topics
Related UKRI funded projects
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Omniscreen Media Measurement and Analytics
Reality Mine is focused on developing the world's leading solution to provide accurate measurement of consumer consumption of media across all digital platforms - "omniplatform" measurement. Reality Mine has al...
Funded by: Innovate UK
Lead research organisation: REALITYMINE LIMITED
Why might this be relevant?
Partially relevant as it focuses on media consumption analytics but not specifically on platform use and user engagement.
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The Community-Media Analytics Platform: C-MAP
C-MAP aims to create cross platform analytical tools for managing feedback across multiple platforms, focussing on effective collection and presentation of analytics, which will enable the option of automatic, reactive t...
Funded by: Innovate UK
Lead research organisation: AIMES GRID SERVICES COMMUNITY INTEREST COMPANY
Why might this be relevant?
Partially relevant as it focuses on cross-platform analytics for content tailoring, but not specifically on user engagement.
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PSM-AP: PUBLIC SERVICE MEDIA IN THE AGE OF PLATFORMS
PSM-AP asks how the cultural and social values of public service media (PSM) are being transformed by the rise of global streaming platforms and what factors are propelling or inhibiting change in different national cont...
Funded by: AHRC
Lead research organisation: University of Leeds
Why might this be relevant?
Fully relevant as it specifically addresses the transformation of public service media in the context of platformisation.