6.5c In relation to children's TV and video content, are there particular audience segments (by age, location, interest, or other relevant characteristic) which are currently underserved by existing content offerings?
Background
DCMS sets regulations for television to ensure that audiences are not exposed to harmful content. These ARIs aim to understand effective interventions for mitigating the spread of harmful content, and identify strategies to boost audience consumption and production of high-quality content, ensuring all audiences are represented and served.
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Related UKRI funded projects
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Novel AI video content moderation system
Understood, culturally relevant, trustworthy age-ratings are vital for media content audiences to enable informed viewing choices. In the UK, legislation ensures that cinema and packaged media (DVD/Blu-Ray) content are c...
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Why might this be relevant?
The project focuses on developing an AI system for age-rating content on OTT platforms, which directly addresses the issue of audience segmentation in children's TV and video content.
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ANIMATING MINDS: Triangulating the age-appropriate impact of children's media
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Why might this be relevant?
The project aims to build an AI tool to predict the impact of children's media on neurocognition, specifically targeting children aged 3-6 years, which directly relates to understanding audience segments in children's TV and video content.
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'Children, Media and Culture': research and contracted book for Open University Press in the series, 'Issues in Cultural and Media Studies'.
The proposed research is for a commissioned book on 'Children, media and culture' for the Open University Press. This book is intended to inform a public debate about children and their lives, and particularly the role o...
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Lead research organisation: University of Ulster