6.4d What is the advertising potential of IPTV in comparison to traditional terrestrial TV?
Background
With the increased usage of TV over broadband (IPTV) and the reduced usage of terrestrial television (DTT), DCMS is considering the long-term future of the UK’s TV distribution methods. These ARIs seek to address evidence gaps for how this shift might affect both consumers and businesses.
Next steps
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Topics
Related UKRI funded projects
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Advanced audience targeting for IPTV
This project seeks to build an audience profiling tool for use by IPTV ( Internet Protocol delivered Television ) operators. These platforms offer a new way of delivering television over broadband type networks. As such ...
Funded by: Innovate UK
Lead research organisation: THE ZAP CORPORATION LIMITED
Why might this be relevant?
The project specifically focuses on advanced audience targeting for IPTV, addressing the advertising potential in comparison to traditional terrestrial TV.
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Local TV Accelerator - LTVA
Bay TV Liverpool (BTVL) was launched as an Internet Protocol TV (IPTV) station in November 2011. It has met with critical acclaim winning the "Best Media Web Site" title in the Prolific North Awards 2013. Our w...
Funded by: Innovate UK
Lead research organisation: BAY TV LIVERPOOL LIMITED
Why might this be relevant?
The project explores real-time bidding in TV advertising and gamification techniques, partially addressing the advertising potential of IPTV.
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SLIPSTREAM - Digital product placement for Internet TV and Video on-demand
Project SLIPSTREAM will develop a global Internet service platform demonstrator for in-video embedding of product images and brands into Internet-based TV and video on demand channels that will be specifically served to ...
Funded by: Innovate UK
Lead research organisation: MIRRIAD LIMITED
Why might this be relevant?
The project focuses on digital product placement for Internet TV, partially addressing the advertising potential of IPTV.