6.4c How do the social use benefits of different TV distribution methods (e.g. IPTV, DTT) vary?

consumer behavior
digital infrastructure
social impact

Background

With the increased usage of TV over broadband (IPTV) and the reduced usage of terrestrial television (DTT), DCMS is considering the long-term future of the UK’s TV distribution methods. These ARIs seek to address evidence gaps for how this shift might affect both consumers and businesses.

Next steps

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Topics

arts, culture, entertainment and media
television
economy, business and finance
media
consumers
science and technology
technology and engineering
society
social condition

Research fields

commerce, management, tourism and services
human society
policy and administration
information and computing sciences
language, communication and culture
communication and media studies
psychology

Related UKRI funded projects

Advanced audience targeting for IPTV

This project seeks to build an audience profiling tool for use by IPTV ( Internet Protocol delivered Television ) operators. These platforms offer a new way of delivering television over broadband type networks. As such ...

Funded by: Innovate UK

Lead research organisation: THE ZAP CORPORATION LIMITED

Why might this be relevant?

The project specifically addresses the social use benefits of IPTV, providing targeted television services based on individual tastes.