6.1c How might the above behavioural shifts affect the BBC’s ability to meet its universality and civic role objectives?
Background
Audience behaviour is evolving as media consumption shifts across platforms, formats, and devices. Examining long-term trends by demographic group helps us to understand how different audiences engage with BBC content, how usage varies by genre and platform, and how patterns of consumption change over time.
Next steps
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Topics
Related UKRI funded projects
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Multiplatforming Public Service Broadcasting: The Specialist Factual Independent Production Ecology in the UK's Digital Television Landscape
This project investigates the changing production ecology of the UK's independent specialist factual production sector in relationship to the role and future of public service broadcasting (PSB) in the emerging digital t...
Funded by: AHRC
Lead research organisation: Royal Holloway University of London
Why might this be relevant?
The project investigates the changing production ecology of the UK's independent specialist factual production sector in relation to the role and future of public service broadcasting, directly addressing the question.
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Revolutionizing Broadcasting Through Interactive Entertainment
Linear TV confronts a critical decline as younger demographics increasingly favour online platforms like YouTube and social media. Traditional broadcasters are in a state of emergency, and this project aims to engage and...
Funded by: Innovate UK
Lead research organisation: ON-PAR PRODUCTIONS LTD
Why might this be relevant?
While the project focuses on engaging and retaining viewers through interactive content, it does not directly address the impact on the BBC's universality and civic role objectives.
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Developing 'CEDAR': Consortium on Emerging Directions in Audience Research
1. Overview - Bringing together academics from 14 European countries and stakeholders from the European Broadcasting Union (EU level) and Creative Skillset (UK level), CEDAR (Consortium on Emerging Directions in Audience...
Funded by: AHRC
Lead research organisation: University of Leicester
Why might this be relevant?
The project focuses on mapping key emerging trends in media audiences and conducting foresight analysis, which could provide insights into how audience behavior shifts may affect the BBC's objectives.