6.1a What are the long-term trends in how different demographic groups (by age, income, location) consume BBC content?
Background
Audience behaviour is evolving as media consumption shifts across platforms, formats, and devices. Examining long-term trends by demographic group helps us to understand how different audiences engage with BBC content, how usage varies by genre and platform, and how patterns of consumption change over time.
Next steps
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Topics
Related UKRI funded projects
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Revolutionizing Broadcasting Through Interactive Entertainment
Linear TV confronts a critical decline as younger demographics increasingly favour online platforms like YouTube and social media. Traditional broadcasters are in a state of emergency, and this project aims to engage and...
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Why might this be relevant?
Partially relevant as it focuses on understanding viewer experiences and engagement, but does not specifically address long-term trends by demographic group.
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Developing 'CEDAR': Consortium on Emerging Directions in Audience Research
1. Overview - Bringing together academics from 14 European countries and stakeholders from the European Broadcasting Union (EU level) and Creative Skillset (UK level), CEDAR (Consortium on Emerging Directions in Audience...
Funded by: AHRC
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Why might this be relevant?
Fully relevant as it specifically addresses key emerging trends in audience practices and conducts foresight analysis for the study of audiences in 2030.
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Screen Encounters with Britain: What do young Europeans make of Britain and its digital screen culture?
Screen encounters across borders are transforming. Transnational video-on-demand services like Netflix and YouTube fundamentally change viewing patterns and affect the nature and extent of overseas audiences' digital enc...
Funded by: AHRC
Lead research organisation: King's College London
Why might this be relevant?
Partially relevant as it focuses on understanding how young Europeans consume UK screen content, but does not specifically address long-term trends in how different demographic groups consume BBC content.